Smart Strategies for Sustaining and Growing Business in Coronavirus Pandemic Years
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REJUVENATE YOUR BUSINESS BY INVENTING NEXT-LEVEL MODELS
The way to this is to take another careful look at the core offering of the business and implement the functional approach captured by IHS Markit’s publication. The publication reports that companies are taking the loudly echoed content personalization strategy in content marketing and convert it to business building.
This framework is launched by simply brainstorming and finding out what consumers and clients need as a complementary product/service or related good/services in terms of composite goods. Once the subsidiary product/service is on offer, another business is developed. Now, what makes this model a next-normal model is that even though you have by this strategy increased the sales of your core offering, you are not going to stop there, you should find a way to capitalize on the present chaos in many industries and the bleak situation occasioned by the pandemic and plug into the readily available processes presented by the intensely dynamic internet of things IoT with a view to exploiting the increased speed and productivity integrated to circumvent the killer impact of Covid-19 pandemic.
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CARRY OUT A TRANSFORMATION THAT BALANCES PORTFOLIO ADMINISTRATION AND PERFORMANCE IMPROVEMENT
The pandemic has vastly reduced the effectiveness of basic marketing channels in much the same way it has reduced sales opportunities offered by consumers in certain industries especially in those whose products demand physical contacts. To mitigate this, Various measures have been proposed including the preparedness of the sales team to snatch the opportunities the moment they appear.
Businesses, therefore, need to evolve modalities that enable employees to adequately deliver on their core functions at the level where the buyer enjoys an unbeatable customer experience across the spectrums of product they purchase per time from the company. For instance, in the administration of car wheel balancing, think about the experience a customer gets from the ease and the precision of a computerized system as opposed to the manual system. When the technician can deliver on time and the expert’s optimal advice, you are on your way to balancing portfolio administration and performance improvement.
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INTEGRATE A WHOLISTIC SALES EXPERIENCE INTO YOUR BUSINESS
At the beginning of the Covid-19 crisis, organizations adapted by moving their sales interaction to videoconference and phone. But a better and more rewarding opportunity is present in how to adapt those platforms to improve and not just sustain the sales experience, creating sales and presenting differentiation for prospects and customers in order to make the entire experience more exciting. This is better done by evolving new opportunities to help customers/clients recognized and spot new opportunities.
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LEVERAGE NEW CUSTOMER NEEDS PRESENTED BY COVID-19 RELATIVE TO YOUR CORE OFFERING
Although Covid-19 has greatly reduced the economies of nations, it has not shut down on new opportunities in every business. In the US for instance, Recreation Van sales have Skyrocketed and shown an increase of over 600% from the previous years. For most of these customers buying Recreation Van, it is not a one-off situation, it represents a lifestyle that brings even more product lines to the market. Most Recreation Van companies have leveraged this new customers’ need by extending their product lines into areas such as camping gear and trendy Recreation Van, and the attendant life-in-Van interior design.
The question now is, can your organization identify new customers’ needs? Can you address it? Businesses need to determine what additional problems they could help customers solve, and build a strategy to capitalize and adapt their products and/or services.
